AppsFlyer

Learn how to track mobile app conversion events with AppsFlyer and Dub.

This feature is only available on Business plans and above.

Dub’s AppsFlyer integration lets you attribute mobile app installs, in-app leads, and purchases back to the Dub partner that drove them – powering accurate payouts in your Dub Partners program.

Prerequisites

Before you start, make sure you have:

• A Dub Partners program set up.
• An AppsFlyer account with admin access to the app you want to track.
• A configured OneLink template in AppsFlyer.

Step 1: Install the AppsFlyer integration

Head to your AppsFlyer integration settings in Dub and install the integration to your workspace.

Step 2: Configure the partner link destination URL

In AppsFlyer, configure the OneLink template you want to use for your Dub program, then set it as the partner link destination URL in your Dub program settings.

When choosing your attribution link type, select Use OneLink and pick the OneLink template you configured.

Step 3: Configure event mappings

In your AppsFlyer integration settings, map the in-app events you want to track to Dub’s lead and sale events, and set the including option to Values & revenue so that revenue data is forwarded to Dub.

AppsFlyer event	Mapped to partner event	Including
Your lead-style event (e.g. af_complete_registration)	lead	Values & revenue
Your purchase event (e.g. af_purchase)	sale	Values & revenue

Step 4: Test the integration

Before going live, run a few test installs to make sure events are flowing into Dub correctly.

1. Turn off Aggregated Advanced Privacy (AAP)

   AAP delays and aggregates postbacks, which makes individual test events hard to verify. Turn AAP off both globally and for the Dub integration during testing.

   See AppsFlyer’s guide on applying the Aggregated Advanced Privacy framework for details.

   Remember to re-enable AAP once you’re done testing and ready to go live.

2. Register your device as a test device

   Register your device’s IDFA (iOS) or GAID (Android) as a test device in AppsFlyer so that your test installs and events are recognized.

   Follow AppsFlyer’s guide on registering test devices to add your device manually.

3. Trigger a test install and conversion

   Click a Dub partner link on your test device, install the app, and trigger the in-app events you mapped in Step 3. The corresponding lead and sale events should appear on your Dub partner’s profile shortly after.